The Berar General Education Society’s
SMT. LAXMIBAI RADHAKISAN TOSHNIWAL
COLLEGE OF COMMERCE, AKOLA
"Towards Excellence In Commerce Education"
Reaccredited & Awarded "A" Grade by NAAC, Bangalore.
Affiliated to Sant Gadge Baba Amravati University, Amravati (Recognized by Government of Maharashtra)
:: A Profile of M S and R [PG Diploma in Marketing Management] ::

 

Management Progamme => PG Diploma in Marketing Management

     

This is one-year postgraduate course leading to Diploma in Marketing Management

Students who wish to pursue marketing as their career, as well as those who are already working in the marketing field can benefit immensely by joining this course.

                 

Eligibility:

     
a) A Gradute of any faculty of SGB Amravati University or any other Statutory University, recognized by SGB Amravati University.
             
Course Curriculum:
      The examination in Diploma in Marketing Management shall comprise of the following papers carrying 100 Marks each :-      

1 - Principles of Marketing
2 - Marketing Research and Planning
3 - Consumer Behaviour

4 - Advertisement Management
5 - Marketing in Special Field
6 - Sales and Distribution Management
               

100 marks and shall be distributed as under :-

     

Written Examination

80 Marks      

Sessional

20 Marks                

Sessional marks shall be awarded by the Head of the Department in consultation with the subject teacher and shall be based on :-

        (i) Terminal examination         (ii) Field visits         (iii) Assignments         and Term Report shall be based on i), ii) and iii) above.                    
Late Seth Radahkisanji Toshniwal
Late Sethani Laxmibai Toshniwal
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