• This is one-year postgraduate course leading to Diploma in Marketing Management
• Students who wish to pursue marketing as their career, as well as those who are already working in the marketing field can benefit immensely by joining this course.

Eligibility

• A Gradute of any faculty of SGB Amravati University or any other Statutory
• A Gradute of any faculty of SGB Amravati University or any other Statutory University, recognized by SGB Amravati University

Course Curriculum:

The examination in Diploma in Marketing Management shall comprise of the following papers carrying 100 Marks each

• Principles of Marketing
• Marketing Research and Planning
• Consumer Behaviour
• Advertisement Management
• Marketing in Special Field
• Sales and Distribution Management

100 marks and shall be distributed as under

• Written Examination - 80 Marks
• Sessional - 20 Marks
• Sessional marks shall be awarded by the Head of the Department in consultation with the subject teacher and shall be based on :-
  • Terminal examination
  • Field visits
  • Assignments
  • Term Report shall be based on all the three points mentioned above.